Switzerland is a destination that should be on every watch enthusiast’s travel bucket list. With its rich history, stunning landscapes, and world-renowned watchmaking industry, this small country offers a wealth of experiences for those interested in horology.
Where to go
When planning your trip to Switzerland, the first thing to consider is the region you want to visit.
- Geneva: home to many of the world’s most prestigious watch brands, including Patek Philippe, Vacheron Constantin, and Audemars Piguet. Visitors can tour the brands’ headquarters and museums, as well as attend the Watches and Wonders, formerly known as Salon International de la Haute Horlogerie (SIHH), one of the world’s most important watch fairs, held annually in January.
- Jura region: known for its independent watchmakers and smaller, family-run watch brands which can be found on Clockfever. Here, you can visit workshops and see the craftspeople at work, as well as explore charming towns like La Chaux-de-Fonds, which is a UNESCO World Heritage Site.
When it comes to accommodations, there are plenty of options for all budgets.
If you’re looking for luxury, Geneva and Zurich offer five-star hotels with stunning views of the lake and the mountains.
For a more authentic experience, consider staying in a small town or village in the Jura region.
Bring a comfortable pair of shoes as many of the watch factories and workshops are not easily accessible by public transport and will require a bit of walking.
Bring your own watch, as many of the factories and workshops will be happy to give you a tour and discuss the features of your watch.
Switzerland is a true paradise for watch enthusiasts. With its rich history, stunning landscapes, and world-renowned watchmaking industry, this small country offers a wealth of experiences for those interested in horology.
From touring the headquarters of prestigious brands to visiting independent watchmakers in the Jura region, Switzerland is sure to leave a lasting impression on any watch enthusiast.